We have a wide range of brands, price points, and styles
SEE THE WHOLE LIKE YOU'VE NEVER SEEN
What sets Maui Jim apart from other brands is our unique ability to combine industry-leading technology, the culture and spirit of Hawaii, and all the benefits of an independently owned business.
FUNCTION AND FASHION
Designed in France, NFEC is proud to be the ONLY US optical to carry this line (for now). It is a line that after a decade in the industry, excites Dr. Bury. She fully loves and believes in these frames that uses magnets instead of screws for their hinges. It is both functional and elegant just like everything else on these frames. In true French style, the line is made with only the highest quality acetate and metals. Come see what all the love affair is about with this unique and soon to be well known frame line
ITALIAN LUXURY IN NEWBERG
Drawing inspiration from the archive of the House, the eyewear collection combines emblematic codes with new details in an unexpected selection of shapes and styles.
Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine luxury while celebrating creativity, Italian craftsmanship, and innovation.
FUNCTION AND FASHION
Artisanal savoir-faire, luxury and contemporary design: the history of Fendi has always been synonymous with elegance and experimentation.
It all began in a small boutique in the heart of Rome, founded in 1925 by Adele and Edoardo Fendi. Italian fashion brought to the heart of Newberg Wine Country
Discreetly avant-garde with a touch of refinement
Superb Parisian optical eyewear with over ninety years of experience. Unparalleled expertise with an emphasis on elegance and strong family values – all backed by a name you can depend on: Lafont. Glasses hand made in France, making Parisian chic accessible worldwide.
FINEST EYEWEAR IN THE WORLD
Barton Perreira is a luxury designer eyewear brand that has been revered across the industry, featured in the world’s leading retailers, and celebrated for artistry and innovations in every collection. Barton Perreira was born out of independence and intuition. In this industry, freedom is unprecedented, and it’s what allows Barton Perreira to show the world a more beautiful view.
COLORS THAT INSPIRE CONFIDENCE
A brand that embodied the idea of being free, human and respectful towards all ethnicities. He wanted a brand that thought of all people and forms of expression through color and art. That’s how Etnia Barcelona was born. For three generations, quality has been and continues to be fundamental.
YOU BUY, WE GIVE
Designed in Portland, Oregon, 141 is a high-quality line of super light, durable, eco-friendly frames—with a twist. For every frame purchased, 141 gives a new pair of prescription glasses to a person in need. The frames are 50% lighter than many metal frames and are characterized by their excellent elasticity, amazing mechanical strength and chemical resistance.
MODO: HARMONIOUS CONTRASTS
MODO: designs are reflections of the world around us – in architectural precision as well as the harmonious contrasts between strength, structure, and light. We unite the city’s progressive spirit with our Italian design heritage and Scandinavian minimalism.
ECO: ONE FRAME ONE TREE
ECO: uses recycled and renewable materials in our frames and packaging. Because by being conscious of what really matters, we can make a big impact. Eco works with Trees for the Future to plant a tree for every frame purchased.
ITALIAN CRAFTSMANSHIP, MODERN DESIRES.
The Helium collection is a mix of Italian creativity with an eclectic touch of bohemian chic. The essence of Helium is pure and very true to it's heritage..."alluring attitude" , something very personal, a unique expression of style. Helium works to create competitively priced, high fashion, finely European crafted products.
Experimentation with new materials is at the heart of what we do. From our original wood frames to stabilized seashells and oxidized metals, Shwood continues to add natural and new materials to the eyewear industry. In an industry consisting of a sea of sameness, the hope is that every Shwood product gives its wearer a sense of individuality that matches their own.
WORN BY ATHLETES. MADE FOR ALL.
A mad scientist looked at a product and saw an opportunity. Started in 1975 Oakley was fueled by a raging distaste for mediocrity and a fierce devotion to innovation. Today, Oakley is driven to seek out problems, create solutions, and wrap those solutions in art. The company's obsession with innovation has built a legacy of science, sculpture, and defiance of conventional thinking - reinventing the concept of eyewear.
Ray-Ban is a leader in sun and prescription eyewear for generations providing timeless style, authenticity and premium lenses and frames. While style and a connection to culture are key to Ray-Ban’s success, technology has always driven the brand. The origin of Ray-Ban lies in a technological response to a challenge facing pilots over 80+ years ago and Ray-Ban continues to embrace technology as it develops new models for the future.
Costa Del Mar
BORN ON THE WATER
Costa builds the best sunglasses for those who live to be on the water. We want to be on it, we want to protect it, and we want to inspire others to do the same. Costa believes in making products with a purpose, that's why we've partnered with OCEARCH® to help fund ocean research, Bureo to remove discarded fishing material and reuse the material for frames, and Kick Plastic to directly and indirectly reduce the plastic in the ocean.
NEVER UNDERESTIMATE THE POWER OF FLEXIBILITY
Flexon frames feature technologically advanced memory metal in the bridge and/or temples allowing them to be flexed, bent or twisted and returned to their original shape. Flexon has incomparable features that provide superior quality making the frames more durable, lightweight and resistant than conventional metals; allowing you to confidently embrace every challenge without disappointment.
Feather light, flexible, and titanium strong, Flexon fits, feels and forgives like no other conventional metal frame on the market.
...and Many Many More...
* Kilter (Kids)